Property agency Midland Realty is to upgrade its Internet service, after forming a strategic alliance with an on-line service provider.
The link-up with the letter-i corporation will enable Midland Realty to offer real-time interactive service to customers through its Web site.
Customers who visit Midland Realty's Web site will be able to contact an agent directly and receive one-to-one information and advice over the Internet.
Midland Realty chairman Freddie Wong Kin-yip said the launch of the letter-i icall, as the service is known, marked Midland Realty's first effort to enhance on-line customer service.
Its on-line services gave the company a new contact point to reach clients and a viable means of extending services and support to them, said Mr Wong.
The letter-i corporation chief executive Eric Law said Midland Realty was one of two companies to subscribe to the newly launched service.
