AOL Time Warner's flagship Chinese channel, China Entertainment Television (CETV), is exploring the delivery of broadband content on the mainland.
'We are studying rolling out broadband services on AOL Time Warner and Legend's joint venture Internet platform,' CETV vice-president and general manager Ringo Chan said.
Leading Chinese computer firm Legend Holdings has tied up with the US media group to introduce personal computers installed with software that carries AOL content and services.
CETV is also in talks with other broadband service providers to deliver video content, said Mr Chan, who hoped to launch services in the second half next year.
Meanwhile, CETV would conduct technical trial runs on mainland digital pay television networks.
Guangdong's provincial cable operator recently introduced an upgraded digital pay-TV platform, in addition to its basic cable services. Such operations are yet to be approved by Beijing, according to industry commentators.
Mr Chan said the most important thing at the moment was to improve the channel. Delivering broadband content was just a small part of the overall business.
