Evo markets itself as an antidote to sins such as vanity by stripping hair care down to its basics: clean, condition, treat, style and finish. The brand claims to 'save ordinary humans from themselves' by making it easy to choose the right products. 'No exotic dirt, roots or animal extracts are used in the products,' reads a company press release. Packaging is minimal and its labels replace the usual dubious promises with quirky statements. The label for Gluttony, a volumising shampoo that coats the hair with a protective nutrient to prevent split ends and breakage, reads, 'Who ate all the pies?'

What products are offered?

Evo offers four ranges of unisex products based on hair type - Attention, Contender, Rollers, Straight, plus Craft, a separate range of sculpting products. One of its most popular products is the silicone-based Love Touch spray (HK$220). The silicone adds shine and lustre to dull hair and is easily removed with normal shampooing. Box o' Bollox (HK$250) was one of Gavin's first creations, a strong, mattifying paste recommended for styling short, textured haircuts. Ritual Salvation (HK$200) is a moisturising shampoo that can be used frequently on stressed, chemically afflicted hair. Shape Vixen Body Giving Juice (HK$220/200ml) offers support and volume to fine, brittle hair.

Where can I buy it?

Evo is available at Joyce Beauty.