Elanne Kwong Yeuk-lam, 22, is one of a few popular artists of the new generation who can appeal to teenagers without having to expose much of her skin as so many others have done in the 'lang mo' (pseudo-model) style.
Kwong says it's a matter of principle. 'Yes, I've published photo books and my next record will include a photo album, but there won't be any pictures of me in a bikini because the image I want to promote is both cute and healthy, which is what my fans like,' she said.
Kwong dropped her squeaky-clean pop star image recently to take on a darker and edgier role in Danny Pang Fat's new suspense thriller, Seven 2 One, which is about a group of unconnected young people who become involved in a murder and robbery at a convenience store.
The singer-actress plays Ling, a beer promotion girl at a local bar who works around the clock trying to cover the debt of her boyfriend (Chau Pak-ho) and who is persuaded into providing 'compensated dating', trading sex for cash with a stranger. How does someone with Kwong's strong moral sense handle such a role?
What do you think of your character in Seven 2 One?
Ling is a great girlfriend. She hopes her boyfriend, Pakho, will quit gambling, and although she fights with him a lot, she loves him dearly. But Pakho just keeps making empty promises and breaks her heart over and over.