Disneyland tickets, tea at Peninsula – Hong Kong banks roll out incentives to attract mainland Chinese customers during National Day ‘golden week’ holiday
- Golden week holiday is very important because it brings hundreds and thousands of mainland visitors to Hong Kong, Standard Chartered executive says
- While Standard Chartered is offering tickets to Hong Kong Disneyland to select clients, the incentives HSBC is offering include afternoon tea at The Peninsula Hong Kong and private viewings at M+ museum
“The golden week holiday is very important because it is going to bring hundreds and thousands of mainland visitors to Hong Kong,” said Stephen Man Wai-shing, head of consumer, private and business banking at Standard Chartered Hong Kong. “We have prepared staff at our branches and prestige centres to serve these customers.”
An “internal study underscores a growing appetite among our mainland Chinese customers for various ‘beyond-banking’ services, spanning medical tourism, international education and other unique lifestyle experiences, not only for themselves but also for their family members,” said Brian Hui, head of customer proposition and marketing, wealth and personal banking, at HSBC Hong Kong.
Other incentives that it will offer include afternoon tea at The Peninsula Hong Kong, private viewings at M+ museum, Rosewood Hong Kong-branded mooncakes as well as Covid-19 and HPV vaccinations and doctor’s consultations at the HSBC Life Para-Medical Centre in K11.
Hang Seng Bank will launch a lucky-draw campaign and offer God of Wealth “TinBots” as well as coupons of as much as HK$400 (US$51) as prizes, as well as prestige banking offers to customers during the golden week holiday. It will also showcase a 2-metre tall God of Wealth statue at its main branch in Kowloon.
“Many customers have already made their choice of banks before arriving in Hong Kong, with various consideration factors including branding, product offerings and service quality,” said Maggie Yung, head of treasuries and distribution at DBS Bank (Hong Kong).
The bank will offer some shopping coupons to select customers for use in the city during golden week, but has no plans to open on Sunday during the holiday period.
“We will continue to review our branch servicing hours to better serve our customers according to their needs,” Yung said.
China Citic, which is also offering a wide range of incentives to entice mainland customers during the holiday, will keep its branches in Tsim Sha Tsui, Mong Kok, Causeway Bay and Sha Tin open throughout the eight-day period. BEA will keep its Sheung Shui branch open everyday until October 29.