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Hong Kong developer Emperor International is offering a HK$270,000 watch to entice flat buyers. Photo: Reuters

Emperor woos Hong Kong flat buyers with HK$270,000 watch

Home-seekers spoiled for choice amid a rash of property launches now have one more pre-purchase deliberation: whether to take the free HK$270,000 watch on offer and sign up for a unit in Sai Ying Pun.

Emperor International said those who buy a flat at its Upton project between April 2 and May 4 will be given the luxury timepiece, though it declined to specify the brand. Buyers will have 270 days to complete the transaction.

The developer's promotion is aimed at speeding up sales of the remaining flats at the development at a time when its rivals are fast-tracking project launch schedules.

At 180 Connaught Road West, Upton is a single-tower building with 125 units ranging from about 500 to 1,700 square feet in saleable area. The developer has sold 87 units since it was launched at the end of last year.

More than 3,900 units in 15 new projects are available for sale in March and April, BNP Paribas says.

The two major projects are Hemera developed by CK Hutchison Holdings, with 1,648 units, and Ka Wah International's 372-unit Twin Peaks - both in Tseung Kwan O.

K Wah will start selling the first batch of 108 Twin Peaks flats tomorrow at an average price of HK$13,700 per square foot of saleable area. With discounts of up to 15.5 per cent, prices come to HK$11,608 per square foot, about 10 per cent below current transaction prices in the area.

Other projects include Sino Land's and K Wah's joint venture Corinthia by the Sea in Tseung Kwan O, and CKH's Stars By The Harbour in Hung Hom.

Midland Realty said only eight units were sold at the 10 housing estates tracked by the property agency over the weekend.

This article appeared in the South China Morning Post print edition as: Emperor woos flat buyers with free watch
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