Advertisement
Advertisement
Actress Shu Qi has filmed a new advertisement for Kenzo to be released in March. Photo: SCMP

Actress Shu Qi takes trip down memory lane at Kenzo launch

Actress Shu Qi certainly knows the power of perfume. At Kenzo's event on Thursday, she talked about how a person's scent can make a totally different impression on her.

"A scent tells a lot about a person's taste and character. I once fell in love with a man because of his nice smell. Years later, a man wearing the same scent caught my attention and made me turn my head to check if it was him.

"Of course it wasn't, but it evoked so many memories," recalled Shu, who was speaking at The French Window in Central's IFC mall.

"However, this smelly waiter - although he was all dressed up and handsome - ruined the entire meal I had at a French restaurant. Although the ambience of that restaurant was great, my mood was totally destroyed when he served me my food."

Aptly dressed in a backless floral long dress, Shu was recently named the global ambassador of Flower by Kenzo, the poppy-inspired flagship fragrance launched in 2000.

After her first stint with the French fashion brand in 2007-2009, she has filmed a new advertisement to be released in March.

Also at the event were global president Patricia Tranvouez and artistic director Patrick Guedj.

After Stephen Chow Sing-chi's movie , Shu's latest work includes a collaboration with Chang Chen in Taiwanese director Hou Hsiao-hsien's martial art period drama .

This article appeared in the South China Morning Post print edition as: The perfect perfume is heaven scent for actress Shu Qi
Post