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K-pop act Mamamoo are dressing up and telling fans to love themselves in new single, Hip

  • The K-pop stars show different sides of their personalities in their new song, Hip, dressing up as an activist, a CEO, a rock star and a president
  • The main message is for their fans to not care about others’ opinions

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K-pop stars Mamamoo have released a new single Hip from their latest album, Reality in Black.
The Korea Times

By Dong Sun-hwa

Members of four-member girl band Mamamoo are not just K-pop stars in the video their latest single Hip. Instead, they appear in various roles: Hwasa as a mother and president; Moonbyul a CEO; Solar a rock star; and Wheein an environmental activist.

For Moonbyul and Solar, it was a dream come true. The basic concept, of course, is that they wanted to display different sides of their personalities and their core message is that everything depends on people’s attitudes and mindsets.

“We wanted to show that attitude makes people hip, regardless of appearance or occupation,” Wheein said during an album showcase on Thursday at the Grand Peace Palace at Kyung Hee University in Seoul.

Hwasa added: “Hip talks about living a life without caring too much about the public. Real hipness comes from loving yourself, so we hope listeners become confident by cherishing themselves more, instead of being conscious of other people.”

Hip , the lead track from the group’s second studio album Reality in Black , has an addictive melody with rhythmical brass and strings. Hwasa helped write the lyrics, which contain the lines: “Wherever you go, you can shine/You are the only one in this world/But why are you abusing yourself?”

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