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‘Fear is not an option’ for fashion designer Diane von Furstenberg, ‘still kicking’ at 78

The fashion designer reflects on risk taking, what her mother’s experiences taught her, and creating a dress still popular 51 years on

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Diane von Furstenberg in 2023. The fashion designer reflects on her mother’s experiences in a German concentration camp, creating the wrap dress, and taking back control of her fashion business at the age of 78. Photo: AFP

She is 78 and, in her words, “still kicking”.

Four years after handing operations to Chinese licensee Glamel, Diane von Furstenberg has taken back control of Diane Von Furstenberg Studio LP.

The designer, feminist, businesswoman and philanthropist is reclaiming her brand with her signature touch: a focus on quality fabrics, colourful prints and clothes with attitude.

DVF recently sat down for a freewheeling chat that touched on the iconic wrap dress, the American dream and what the world needs in this age of rage.

Immigration is really the essence of America
Diane von Furstenberg

You came to America as a young immigrant with a suitcase full of dresses …

I lived the American dream. I immigrated, but I wasn’t really a refugee. But my parents were refugees when they went to Belgium, and I remember my father always saying you have to be kind to refugees.

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