Rising stars of K-pop: Cravity confident of a big year ahead after launch of their third album, Hideout: Be Our Voice
- Cravity’s nine members say the K-pop boy band are ready to follow in footsteps of BTS and other K-pop groups, and eager to write more of their own songs
- The group, under leader Serim, are thinking big – a world tour, stadium tours, singing in English – and believe 2021 is going to be their year
It’s been a little under a year since rookie K-pop group Cravity arrived on the scene. Their first album, “Season 1. Hideout: Remember Who We Are”, was released on April 14.
Since then, they’ve released two seasonally themed Hideout albums; the third, subtitled “Be Our Voice”, kicked off this year strongly with its release on January 19, fronted by the boisterous dance single My Turn. The album reflects their ambition and flair for creative performance-driven music.
The group, whose name team leader Serim says reflects their creativity and charm, and hopes for listeners to gravitate towards them, aim to be the leader of the next generation of K-pop artists, and hope to rise to the top of the music world.
After celebrating band member Taeyoung’s 18th birthday with a chocolate and strawberry cake, Cravity took a call from the Post to discuss their career thus far, their strengths and fears, and their hopes of growing big enough to inspire other artists.
Q: What’s the meaning and intent of your Hideout series, and this latest album in particular?
Hyeongjun: we’ve tried to share the seasons of stories of Cravity, our personal lives and experiences.