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Son Ye-jin on how Crash Landing On You changed her fashion style and her greatest memory of filming alongside Hyun Bin in the smash TVN Korean drama on Netflix

The success of Crash Landing On You and the universal appeal of Son Ye-jin as an endorser has won not only the hearts of K-drama fans but also the Filipino public as well. Photo: @crashinglandingonyou/Instagram
When Smart Communications unveiled Crash Landing On You star Hyun Bin as its brand ambassador in June, it didn’t take too long for fans to speculate that his on-screen partner, Son Ye-jin, would soon follow suit. Fans were right: two months later, and the Philippine telecommunications giant has finally launched Son as the face of Smart Signature, the company’s postpaid brand of mobile services.

Crash Landing On You, which tells the story of two star-crossed lovers, Yoon Se-ri, a billionaire heiress, and Ri Jeong-hyeok, captain of the North Korean Special Police Force, is the highest-rating TVN drama and the third-highest-rated drama in Korean cable TV history (based on peak viewing figures). The show has an international following among Filipinos and Chinese, and even after it ended in February, it still continues to pull in fans around the world, partly due to its high visibility on Netflix.

5 reasons why the whole world fell for Crash Landing on You

 

“It was a success because it’s a story everyone can relate to across ages and borders,” explains Son Ye-jin in an exclusive interview with STYLE. “The characters’ charm and the scenic locations we featured made the show a hit.”

Son considers shooting scenes on Panorama Bridge Sigriswil as her most memorable experience on-set. “I remember the scene over the bridge, which was filmed in Switzerland. It suddenly rained and it was cold. The sun went down and we had a hard time,” she recalls.

Son’s character, Yoon Se-ri, is known for making bold fashion choices. She wears Balmain, Burberry, Celine and Louis Vuitton – luxury labels and brands that are befitting of a billionaire fashion mogul.

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Given the luxury collaborations, how has Son’s personal style evolved? “Style was important because it showed how Se-ri succeeded as a designer and entrepreneur,” she says. “After the show I tried to experiment with different styles. I became more open with my stylist. Now, I choose my outfits more carefully.”

 

In an interview for her Smart Communications endorsement shoot, Son admitted she’s an “ordinary person” behind the camera. “I’m the same person as you guys,” she says with a laugh. Her answer might be an understatement, given she’s an award-winning actress, but on her Instagram account, which has 3.2 million followers, she posts about food, travel, fashion and career – things everyday people can relate to.

Dubbed the “Queen of Melodrama”, Son has portrayed different characters throughout her two-decade career. Before Crash Landing On You, she played a 30-year-old career woman who falls in love with her best friend’s younger brother in Something in the Rain.

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So how does an actress of her calibre immerse herself in a new role? “In my case, no matter what I play, I try to find a similar aspect between me and that character,” she reveals.

 

Son thinks she has not reached mainstream success yet despite winning multiple acting awards and sweeping numerous endorsements. Her advice to people starting out in the business is to set a goal. “Even if the reality is not close to that goal, try your best to imagine yourself in the future and make the best out of everything. Think of it as a step closer to your dreams.”

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K-drama news

In an exclusive interview with STYLE, the beloved South Korean actress reflects on the record-breaking success of Crash Landing on You, her approach to acting and career goals, as she follows co-star Hyun Bin by starring in the latest Smart Communications commercial, bringing her closer to Filipino fans worldwide