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Who are the 10 most-followed K-pop stars on Instagram? Blackpink members Lisa, Jennie, Rosé and Jisoo top the list, but Exo’s Chanyeol, Sehun and Baekhyun aren’t far behind

Jennie from Blackpink, Baekhyun from Exo, Jackson Wang, G-Dragon and IU. Photos: @jennierubyjane; @baekhyunee_exo; @jacksonwang852g7; @dlwlrma/ Instagram, @MGBB88/Twitter
Jennie from Blackpink, Baekhyun from Exo, Jackson Wang, G-Dragon and IU. Photos: @jennierubyjane; @baekhyunee_exo; @jacksonwang852g7; @dlwlrma/ Instagram, @MGBB88/Twitter
K-pop idols

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Social media just might be one of the best ways to gauge a star’s popularity. After all, when celebrities aren’t appearing on the stage, the silver or small screen, or the fashion runway, they’re often offering glimpses into their lives and wardrobes on Instagram. 

So – music charts and TV shows aside – who are the K-pop idols getting the most attention from fans on social media?

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1. Blackpink

Blackpink perform at the Sahara Tent during the 2019 Coachella Valley Music and Arts Festival in California. Photo: Getty Images for Coachella/TNS
Blackpink perform at the Sahara Tent during the 2019 Coachella Valley Music and Arts Festival in California. Photo: Getty Images for Coachella/TNS

It’s not surprising that all four Blackpink members are the most-followed Instagram idols, according to K-pop Database’s list, which is sorted according to follower count. Lisa tops the list with 46.1 million followers. Jennie comes in second place with 39.2 million, and Rosé and Jisoo aren’t far behind, tied with 35.5 million at the time of writing.

Blackpink’s Lisa at Celine’s spring/summer 2020 show in Paris. Photo: Celine
Blackpink’s Lisa at Celine’s spring/summer 2020 show in Paris. Photo: Celine
Their social media star power hasn’t gone unnoticed by the luxury fashion world, either. All four members have been tapped as muses for different brands: Jennie for Chanel, Rose for Saint Laurent, Lisa for Celine and Jisoo for Dior.

2. Chanyeol, Sehun and Baekhyun from Exo

An Exo concert in Malaysia in 2019. Photo: SM Entertainment
An Exo concert in Malaysia in 2019. Photo: SM Entertainment