His wealthy and private family – and that fraud probe

Not much his known about Lim’s family wealth, with the TV star choosing to keep his personal life private. The Cinemaholic reports that his family is involved in oil, shipping and property ventures, and hails from Singapore. In an interview with Yahoo! News, he said he purposefully decided to keep his family out of the spotlight, as he doesn’t want to depend on them. He also said that he is the black sheep of the family in the sense as he’s comparatively more “flashy” with his lifestyle, enjoying designer goods and luxury items, while his relatives lead simpler lives.

But in 2020, reports of one of Lim’s extended family members being involved in fraudulent activities emerged in the media. Bloomberg reported that US$3.5 billion in assets were frozen as investigations into dodgy deals began.

Kane’s father is believed to be Kenny Lim Oon Cheng. Kenny’s brother Lim Oon Kuin, the founder of Hin Leong Trading (HLT), filed for bankruptcy in 2020, reported Forbes.

However, Lim has never revealed the names of his family members and, in press interviews, the media is not allowed to ask about his family.

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But don’t stress about losing one of your faves, Bling Empire fans. Lim said the show was something he and his castmates started together, so it would be hard to leave it.

Selling property could be his future

On the Oppenheim website, Lim is described as a “experienced real estate developer and agent”. The site claims he has sold three properties in Venice Beach, Los Angeles. The site goes on to add that Lim has now moved his attention to commercial and residential properties in Asia.

The Oppenheim site describes Lim as someone who takes pride in his interpersonal skills and has the ability to understand the needs of buyers and sellers.

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The major Fenty deal, thanks to Rihanna

Ahead of the season two premiere of Bling Empire, it was announced that Lim had been selected as the latest #FentyFace, an ambassador for Fenty Beauty and Fenty Skin. It’s a landmark move, as he is the first Southeast Asian face to join the brands. He will be in a new campaign, which will debut in Sephora Singapore’s ION Orchard flagship store.

As it turns out, it was Fenty Beauty founder Rihanna who personally chose Lim to be part of the Fenty family. The reality TV star confirmed that Rihanna sent him direct messages after season one of Bling Empire, asking when the next season would be happening. He told Yahoo! News he had always “looked up to Rihanna” and said that as an Asian man he was humbled to join forces with a brand created by “such a strong black woman”.