That’s a record tough to beat, but 42-year-old Roxanne Jacenko, Australian businesswoman, socialite and runner-up of The Celebrity Apprentice Australia, seems to be trumping the American entrepreneur one Birkin at a time.

In 2020, Elle reported that Jenner’s collection includes 13 Birkin bags and 10 Kelly bags. But mother-of-two and PR maven Jacenko owns more than 30 Hermès Birkin bags, according to Yahoo! Lifestyle.

Let’s delve right into the battle of the Birkins …

What sets Roxy Jacenko’s US$660,000 plus handbag collection apart?

Aside from being the Queen of Birkins, Jacenko can also claim the coveted title of “Kylie Jenner of Australia” owing to an uncanny resemblance in their wardrobes and passions – ultra-expensive designer handbags.

However, the Australian PR queen boasts only an US$18 million net worth, per Showbiz Corner. Jenner, in comparison, is much wealthier with a whopping US$750 million net worth, states Celebrity Net Worth.

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“I don’t buy based on what I like. It’s more about what’s most saleable long-term as I look at my collection as an investment,” she added, per British media.

Her wardrobe is every fashionista’s arm candy dreamland

Not only does she own more than 30 Hermès bags – and counting – Jacenko also boasts some seriously stunning investments like the super-rare crocodile skin Birkin, which can retail for up to US$300,000, per British media. She flaunted the expensive US$115,000 crocodile skin Hermès Birkin bag earlier this year at a boxing match in Sydney, stated the same source.

According to the report, her extraordinary collection includes several Mini Kelly bags by Hermès in pink and black, costing a cool US$8,150 each, per Surge of Style. But the current highlight of her wardrobe has got to be the Hermès HAC Birkin 50 “Endless Road” limited-edition handbag she flaunted on Instagram.

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Does the former Sweaty Betty PR guru have a favourite handbag?

The Australian entrepreneur and fashionista might have a soft spot for Hermès handbags, but her collection also includes an array of designer bags from the likes of Chanel, Balenciaga, Saint Laurent, Dior and Fendi, as per The Sydney Morning Herald. The PR guru is undoubtedly spoiled for choice!

She can’t keep all her expensive luxury bags under one roof

A US$660,000 handbag wardrobe sitting casually inside a US$7.8 million home does pose security threats. The Australian socialite highlighted that since her Hermès bags are exorbitantly expensive, she can’t store them all under the same roof. “I spread them around because it’s too much of a security risk having them all in one place,” she explained to Australian media. “I couldn’t get insurance if they were all together.”

But while Jacenko’s 260,000 Instagram followers might be fans of her fancy wardrobe, her family aren’t as enthused. Her mother, Doreen, does not support her expensive hobby and disapproves of the extravagant collection. “[My mum] said to me the other day, ‘You can’t live on a handbag, so stop buying them.’”

Threat or no threat, the handbags are certainly an appreciating asset … but do you see Jacenko ever selling any?