Rihanna’s US$72,000 Jacob & Co. Super Bowl watch, revealed: the singer wore a Northern Lights timepiece covered in diamonds and rubies for her NFL halftime show, matching her red Loewe jumpsuit

Feb 19 , 2023

Rihanna wearing her Jacob & Co. Brilliant Northern Lights watch at the Super Bowl on February 13. Photos: Jacob & Co., Getty Images

Stealing the spotlight from Rihanna, one of the most iconic female music artists of all time, is no small feat.

Rihanna performs onstage during the Apple Music Super Bowl LVII halftime show at State Farm Stadium on February 12, in Glendale, Arizona. Photo: Getty Images

During Rihanna’s NFL Super Bowl halftime show on February 12, her US$72,000 Jacob & Co. watch became the cynosure of attention as the songstress and her exquisite timepiece literally painted the big event red.

The Jacob & Co. Brilliant Northern Lights timepiece complemented the “Umbrella” singer, as she illuminated the crowd with her blazing energy and stunning scarlet Loewe jumpsuit.

Rihanna’s timepiece match

Jacob & Co.’s Brilliant Skeleton Northern Lights Rose Gold Red watch. Photo: Jacob & Co.

The 44mm timepiece looked amazing with its 251 pavé-set, round-cut diamonds on the bezel, and dazzling crown flaunting 30 round-cut white diamonds, as reported by Hypebeast. The fully red crystal cover on what is easily one of Jacob & Co.’s most alluring timepieces made it the perfect pick for Rihanna on her special night.

Rihanna wearing Loewe as she performs onstage during the Apple Music Super Bowl LVII halftime show at State Farm Stadium on February 12, in Glendale, Arizona. Photo: Getty Images

Founder and creative director Jacob Arabo said, “Rihanna is like a goddess. She has it all, a sense of leadership like no other, heaps of talent and unique, vibrant energy. During the Super Bowl performance, she showed once again that she owns the stage, just any stage. And she’s a demanding customer. She only ever goes for the best of what we do.”

Hard work and celebrity endorsement combined have catapulted the luxury brand to gain sales and success

Cristiano Ronaldo worked with Jacob & Co. to make a watch inspired by his Bugatti. Photo: @jacobandco/Instagram

A catchy collaboration with Cristiano Ronaldo, a plan to build the world’s tallest residential building in the heart of Dubai, and association with The Godfather movie have grabbed the luxury watchmaker plenty of headlines. These significant developments have led to an impressive rise in sales for Jacob & Co.: 132 per cent from 2022 to 2013, per Watchpro.

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The New York-based jeweller and watchmaker is making a mark in every corner of the world, from Tokyo and Mumbai to the Caribbean. According to WatchiLove, 2023 will see the brand open more boutiques in regions like Hong Kong, Vietnam and Australia.

A watch by Jacob & Co. is showcased at Prince Jewellery & Watch Company. Photo: Nora Tam

“Joining my father to run the company, doubling our business activities in two years has been incredibly challenging and rewarding. Supporting Jacob & Co.’s growth is the implementation of a strategy based on total independence, an agile management structure, a laserlike focus on innovative creations and absolute excellence,” shared Benjamin Arabov, who oversees the business with his father, per WatchiLove.

“We see attractive opportunities in the US as we further develop our lower-end timepieces, with substantial growth happening in 2024 and 2025,” Arabov revealed.

This article originally appeared on Luxurylaunches.

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Celebrity style

RiRi may have stolen the NFL spotlight, but there’s one accessory that stood out the most from her outfit – her gleaming red Jacob & Co. Brilliant Skeleton Northern Lights timepiece
The wrist bling instantly caught the attention of fans, who scoured the internet to discover the brand’s previous celeb associations with icons like Cristiano Ronaldo and The Godfather film