Tod’s launches My Gommino project, empowering customers to design own loafers
A major drawback with having a best-selling product is the fact that everyone else seems to have the same thing too. Customisation offers a way to help us avoid making those sorts of fashion faux pas.
To celebrate its iconic Gommino line of driving loafers, Tod’s has launched the My Gommino customisation project to enable customers to create their own unique pair of Gommino shoes.
Using a custom-designed app, customers can preview the leathers, colouring and detailing – such as stitching, pebbles, lining and accessories – and then visualise the final product.
All accessories and leather samples are also available in stores selling Gommino shoes for a close-up, personal inspection.
Fashion house has started a customisation project to enable its customers to ensure their pair of best-sellers remains unique