Gucci launches sweatshirts and T-shirts in collaboration with artist Ignasi Monreal

Apr 12 , 2018

A sweatshirt in the #GucciHallucination line-up

#GucciHallucination – featuring nine sweatshirts and nine T-shirts – is only available online

Gucci has launched a line of sweatshirts and T-shirts exclusively on Gucci.com this month in collaboration with Ignasi Monreal, the young Spanish artist behind the luxury brand’s recent advertising campaigns

A T-shirt in the #GucciHallucination line-up

#GucciHallucination, a line-up of nine sweatshirts and nine T-shirts, will feature the digital artworks illustrated by Monreal for the brand’s spring/summer 2018 campaign. The pieces can be seen on Gucci’s social networks accompanied by the hashtag that also features on the campaign: #GucciHallucination.

Only limited editions of the sweatshirts and T-shirts will be available (200 of each T-shirt design and 100 of each sweatshirt illustration). Each one bears a numbered label (1 of 200 etc.) and will be delivered to customers in special packaging featuring the artist’s work.

Monreal recently starred in the brand’s spring/summer campaign’s ironic video as the curator of a fictitious Gucci gallery.

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Gucci

Fashion

Helen Miao

Helen has worked as a sub-editor for 26 years. She is currently a sub-editor on Specialist Publications. She mainly works on STYLE magazine, but she also helps out with other magazines and supplements. In addition, she edits web posts and Facebook posts, and sometimes writes a few scoops for STYLE. Prior to joining STYLE, Helen was the chief sub-editor of South China Morning Post’s student paper, Young Post.

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Gucci launches sweatshirts and T-shirts in collaboration with artist Ignasi Monreal

#GucciHallucination – featuring nine sweatshirts and nine T-shirts – is only available online

Gucci

Fashion

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