Moncler launches ‘live-music’ fashion collection with Hiroshi Fujiwara’s label

Jun 19 , 2018

Moncler's collaboration with Hiroshi Fujiwara’s fragment design label features bomber jackets with prominent logos of both brands, classic red check patterned shirts and fitted puffer jackets. Photo: HYPEBEAST

As part of Moncler’s innovative Genius Project, which sees eight different labels reinterpret the Italian apparel and lifestyle brand’s most iconic designs, it has unveiled its collection created by Hiroshi Fujiwara’s fragment design label.

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Last week’s launch at Pitti in Florence, Italy – featuring appearances from musician Steve Aoki, Tokyo skater Shinpei Ueno and model Adrianne Ho – saw the Italian and Japanese design giants finally come together to present their new pieces.

Japanese Hiroshi Fujiwara at the launch in Florence of his label fragment design’s collection created in collaboration with the Italian brand Moncler. Photo: HYPEBEAST

Taking inspiration from live music culture, Fujiwara’s designs reference backstage crews and all-access passes.

Milan Fashion Week: Moncler’s catwalk farewell with 8 collections

For the first time, guests were able to see the collection, which features bold bomber jackets with prominent logos of both brands, classic red check patterned shirts and refined, fitted puffer jackets.

Model Adrianne Ho at the launch of Moncler’s new clothing collection, which takes inspiration from live music culture. Photo: HYPEBEAST

Keep an eye out for a closer look of the collection, as well as the rest of the Genius Project collaborations, set to be unveiled throughout the year.

It is on sale now, so head over to Moncler’s website to pick up your favourite pieces.

Guests at the launch in Florence of Moncler’s clothing collection created in collaboration with Hiroshi Fujiwara’s fragment design label.

Milan Fashion Week: Moncler’s catwalk farewell with 8 collections

Guests attend the launch of Moncler’s new fashion collection created in collaboration with Hiroshi Fujiwara’s fragment design label.

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This article originally appeared on HYPEBEAST.

Fashion

Italian brand’s collaboration with fragment design includes bomber jackets and checked shirts with references to backstage crews and all-access passes