STYLE Edit: Gucci’s designer Alessandro Michele pays tribute to France in Paris

Dec 18 , 2018

The Italian fashion house Gucci held its spring/summer 2019 collection in September at the Paris Fashion Show as part of creative director Alessando Michele homage to France.

Alessandro Michele, Gucci’s creative director, has presented a three-part homage to France this year.

The Italian fashion house rounded off its tribute with its spring/summer 2019 collection show in September held at the Paris Fashion Week, instead of Milan.

Gucci’s spring/summer 2019 collection show – part of a tribute to France – was staged at Paris Fashion Week in September.

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Gucci’s pre-fall 2018 advertising campaign was a nod to the French capital, Paris, during a time of student protests in 1968.

Newly released trainers were one of the focuses of Gucci’s pre-fall 2018 advertising campaign, which used the student protests in Paris in 1968 as its theme.

Gucci creations worn in the Italian fashion brand’s pre-fall 2018 campaign, which evokes the 1968 student protests that took place in the French capital.

Gucci’s Alessandro Michele shows off his eccentric side at PFW

Alessandro Michele, Gucci’s creative director, chose to depict young rebels in his pre-fall 2018 advertising campaign, which evokes the 1968 student protests that took place in Paris.

For its pre-fall 2018 advertising campaign, Gucci travelled back in time to the student protests in Paris in May 1968.

Michele brought together a group of young rebellious spirits in a romanticised revolution, where they could be seen arguing about politics in student dormitories, classrooms and hallways and marching in the streets of Paris demanding “liberté, égalité and fraternité”.

Gucci’s pre-fall 2018 campaign video was directed by Glen Luchford and features the track Crispy Bacon by French electronic music producer and DJ Laurent Garnier.

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The result is excitingly anarchistic, palpably youthful and stylishly disobedient.

Models in front of Le Palace in Paris, where Gucci’s spring/summer 2019 show was held in September.

Gucci’s last stop of its homage was to the iconic La Palace in Paris, the venue for its spring/summer 2019 show.

The theatre-turned-nightclub is known for being closely associated with fashion, music and the city’s underground culture over many years.

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Fashion

The Italian brand’s three-part homage includes a pre-fall advertising campaign evoking 1968 student protests and its spring/summer 2019 show