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How to Style like Matt Rife – do casual cool like the funny man, with timeless basics in sophisticated neutral hues from Stòffa and Frame, contrasting with a black Ralph Lauren T-shirt
STORYSheena Khemaney

Classic white sneakers and a good gold watch are wardrobe essentials no guy should be without – complete your look with Saint Laurent footwear and an iconic Rolex
Comedian Matt Rife settled on timeless basics in classic neutral hues for his appearance at the 2024 People’s Choice Country Awards, which was held in Nashville last September. The well-dressed funnyman was one of the night’s presenters, and introduced Machine Gun Kelly’s performance. Rife accessorised his ensemble with two key essentials every guy should own – a pair of white trainers and a gold watch.

Frame jeans

Overshirt by Stòffa

Rolex Day-Date 40
Sheena Khemaney is a key member of the Style by SCMP team, covering fashion, beauty, jewellery, watches, celebrities and lifestyle. After studying public relations in the US, she returned to her native Hong Kong to embark on a career in publishing. Prior to joining SCMP, she worked at Vogue Hong Kong, Hashtag Legend and Prestige. Over the duration of her career, she has interviewed numerous fashion personalities and celebrities – from Paris Hilton to Henry Cavill.
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