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8 times K-pop’s ‘sold-out stars’ reigned the fashion world: from BTS’ Jungkook’s Prada boots and Blackpink’s Jennie in Adidas to Rosé’s YSL coat, ‘Fendiman’ Jackson Wang and Exo’s Kai’s Gucci ring
STORYSumnima Kandangwa
- It’s no wonder that LVMH is betting big on some K-pop idols – called ‘sold out stars’, they’ve got the selling power over their legions of fans, from wearing brands like Prada and Gucci to Nike
- BTS’ Jimin, a new rep for Dior, wore a Louis Vuitton jumper that sold out – same with V’s US$5,000 Tom Ford suit; meanwhile, G-Dragon’s collaboration with Nike saw its shelves cleared within minutes
A K-pop idol’s pulling power can be so strong that when they recommend or wear a product, it’s often guaranteed to immediately sell out. Especially the ones with a massive cult following.
This is so common that it’s cultivated the term “sold-out star” to describe these idols who have a “Midas touch”.
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It’s no wonder that so many brands are rushing to seal the deal in partnerships with Korean celebrities. Just earlier this month, houses like Dior and Valentino announced BTS’ Jimin and Suga as their respective brand ambassadors.
So which other “sold-out stars” reign the luxury fashion market?
1. Blackpink’s Jennie had people camping outside Adidas stores after posting a single picture
Jennie is one of the most influential K-pop idols in the fashion world. Known for her sexy-chic style, she has often been dubbed the human Chanel. As the brand’s ambassador, she regularly dresses head-to-toe in Chanel.
But the 27-year-old’s influence outside Chanel is also astounding. In a casual photo Jennie posted on Instagram in August 2022, she wore the Adidas Samba ADV Black model. Kbizoom reported that after Jennie posted the photo, fans lined up outside Adidas stores to get a pair, with some even camping overnight to get first dibs!