Inside Rolex’s first boutique at sea with Explora Journeys: the Swiss watchmaker offers cruise travellers the chance to shop for luxury timepieces while relaxing on board the Explora I

Jun 13 , 2023

Explora I will play host to Rolex’s first boutique at sea. Photos: Handout

Rolex has opened its first boutique at sea!

The Swiss brand has partnered with Explora Journeys to showcase its sought-after timepieces aboard the new vessel Explora I.

Considering the hunger for a Rolex timepiece, it is a win-win for Explora Journeys, as fans don’t mind travelling the lengths and breaths of a country for it. A holiday in a posh locale – sipping margaritas with one hand while admiring your Rolex in the other – must sound like a dream come true for many deep-pocketed individuals.

Rolex at Sea on board the Explora I. Photo: MSC

The new Rolex at Sea mono-brand store will cater to travellers by offering a range of models and styles explained and presented by watch experts trained by Rolex. “We are elated to be partnering with Rolex, a like-minded Geneva-based Swiss luxury brand that very much shares our values and our long-term sustainable vision,” said Michael Ungerer, CEO of Explora Journeys, in a statement.

Inside the new Rolex at Sea store. Photo: MSC

“It enables us to offer our discerning travellers the opportunity to purchase Rolex watches while sailing on board Explora I. We believe that this new retail location will be a must-visit destination for anyone looking to add a touch of luxury to their journey experience.”

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The world’s first Rolex boutique at sea will open on July 17 on the ship Explora I’s maiden voyage from the UK.

The elegant and extravagant Explora I

Explora I is a luxurious ship that takes travellers across the globe. Photo: Explora I

Luxury cruise line Explora is the epitome of high living. Designed by Fincantieri, the massive vessel features 461 oceanfront suites with sprawling private terraces deemed among the largest in cruising. Culinary delights charm the most well-travelled guests with 18 dining and drinking destinations, including six restaurants. There is plenty to choose from, from menus influenced by Japanese, Thai, Vietnamese and Malaysian cuisines to a European steakhouse and Mediterranean flavours.

The Explora I features 461 oceanfront suites with spacious private terraces. Photo: Explora I

The 16-day journey from Southampton in the United Kingdom to Copenhagen, Denmark will be a time of rejuvenation and leisure. Guests can unwind in an intimate indoor-outdoor spa, cool off their nerves in not one but four pools, and spend the day lazing in 64 private cabanas.

All said and done though, the highlight of the Explora I will be the luxury shopping on board – mainly the Rolex boutique at sea.

This article originally appeared on Luxurylaunches.

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Rolex

Rolex will open its first-ever boutique at sea this July 17 on Explora I’s maiden voyage from the UK, travelling for 16 days from Southampton to Copenhagen, Denmark
The luxury cruiseliner designed by Fincantieri features an indoor-outdoor spa, 4 swimming pools and 18 dining and drinking destinations to keep you occupied – and luxury shopping, of course