Of course, luxury brands have been quick to jump on the bandwagon. Whether you grew up loving Barbie or have a new-found love for everything pink, you’re sure to be intrigued by this summer’s brand collaborations, which have seen some unlikely fashion and beauty labels coming together, ranging from the luxury category to high street retailers.

These limited-edition collections all feature a mixture of bubbly and vibrant hues of pink, all wrapped up in childhood nostalgia and retro throwback.

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Barbiecore or “Barbie energy” (as the film’s writer and director Greta Gerwig calls it) is shaping up to become the biggest trend of 2023. Searches for Barbie are up 90 per cent on Pinterest while #barbiecore has had over 550 million views on TikTok.

Former Moschino designer Jeremy Scott, in particular, shone the spotlight on the style in the fashion world. He paid homage to the plastic princess with his spring/summer 2015 collection, featuring two-piece sets embellished with “Moschino” in the distinctive Barbie cursive font. When asked about his inspiration for the collection, the trendsetter said backstage, “Like every girl and gay boy, I loved Barbie. It’s hard not to, she’s practically perfect.”

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We’ve hand-picked seven of the best new collaborations that have seen brands embrace the Barbie way of life.

1. Chanel limited-edition Codes Couleur colourway make-up accessories

Chanel Beauty is helping you live out your powder-pink dreams with make-up accessories, all featuring and designed in Barbie’s official pink colourway. The new Chanel Codes Couleur line includes a make-up brush set and case, a nail file and a mirror compact, which come in a range of vibrant and pastel pink hues. With Barbie-esque names like “Ballerina” and “Diva”, this collection will be sure to tickle you pink.

2. Zara x Barbie capsule collection

High-street retail giant Zara launched a limited-edition capsule collection that features specially designed fashion and accessories inspired by Barbie – think Barbiecore-pink gingham. But the jewel of the collection has to be the leather pink bag that comes in the shape of the Barbie cursive B.

3. Glow Recipe Barbie watermelon glow hydration kit

Go-to skincare brand Glow Recipe has partnered with Barbie to create a limited-edition skincare kit. It includes collectable Barbie-designed tin housing, Glow Recipe’s bestselling watermelon niacinamide Dew Drops, which can be used alone or mixed with make-up to deliver an instant glow, and finally, its watermelon-pink juice moisturiser.

4. Barbie Wavy Kit by Mermade Hair

Hair care expert Mermade Hair has collaborated with Barbie to create the ultimate hair tool kit for anyone wanting to easily create Barbiecore-style hair. The limited-edition Barbie Wavy Kit by Mermade Hair has everything you need, like a mini waver, a zebra headscarf and a set of 50 silver and pink hair gems so you can add a final touch of sparkle to your hairstyle.

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The Australian hair brand also offers a Barbie Blowout Kit for the same price, but featuring a blow dry brush instead of a mini waver.

5. Barbie x Crocs

Boasting past collaborations with luxury brands like Manolo Blahnik and even Dior, the ultimate “ugly comfort shoe” is also teaming up with the doll of the moment. The limited-edition Barbie Classic Clog comes in an electric-pink exaggerated platform shoe style, adding nearly three inches of height. The collaboration also includes eight unique Barbiecore Jibbitz charms that you can customise your clogs with.

6. Barbie x Béis collection

Make the security line at the airport your runway with the brand that designs luggage for the fashionable jet-set. The limited-edition Barbie x Béis collection comprises of luggage and travel bags inspired by the film, and they come in Barbie’s signature pink colourway in high-gloss.

The range includes The Mini Weekender, The Rollers, The Cosmetic Case, The Travel Wallet, and The Passport and Luggage Tag Set.

7. Barbie x Aqua collection exclusively available at Bloomingdales

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Bloomingdale’s in-house fashion label Aqua has launched an exclusive limited-edition capsule Barbie collection. It features retro designs and a sparkly and colourful line-up, from a pink plaid pleated skirt and a short and flirty pink sequinned minidress to a pastel blue pantsuit. The collection is perfect for anyone wanting to wear a more high-fashion style of the Barbiecore trend.