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Gender battle in corporate world and household is revitalised

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to career women with ambition has been sounded again across the corporate globe, and this time the voice is loud and clear, coming from Facebook's chief operating officer Sheryl Sandberg through her recent book , which some have described as reigniting the stalled feminist revolution. She continues the conversation of the need for more women in executive roles across the business spectrum worldwide, a subject that will not go away until the game rules are equal for men and women, some say.

According to Anne-Marie Balfe, talent leader for financial services, Asia-Pacific, and Asia-Pacific diversity and inclusiveness leader at Ernst & Young, and who is also an AmCham Women of Influence Committee co-chair for 2013, this issue will continue to be discussed in Hong Kong until more women are promoted into leadership roles.

"Questions will continue to arise until there is a higher representation of women in leadership positions, and it becomes the norm rather than the exception. In Hong Kong, women now represent more than 50 per cent of the graduates from universities and, in many professions, they represent 50 per cent or more of the graduate intake. However, these figures reduce in more senior organisational ranks as women fail to be promoted into senior positions or opt out of the organisations."

Photo: Bloomberg
Sandberg, in her book, sets out valuable skills for women to adopt in order to compete with their male counterparts and encourages women to join "lean in circles" for professional advice and networking.
In a recent interview on Bloomberg TV, five of Silicon Valley's most powerful women pointed out that they have a good girls' network and that meeting together over the years benefited their careers. These women were Sandberg; Carolyn Everson, vice-president of global marketing solutions at Facebook; Theresia Gouw Ranzetta, managing partner at Accel Partners; Selina Tobaccowala, senior vice-president of product engineering at SurveyMonkey and founder of Evite.com; and Jessica Herrin, founder and CEO of Stella & Dot.
Anne-Marie Slot (left) says women's organisations are helpful, while Anna-Marie Balfe says local women represent more than 50 per cent of the graduates.Photo: Edmond So
In Hong Kong, there are several professional women's networking organisations, such as the Business and Professional Women's Association, the Women of Influence Committee and The Women's Foundation, among others, that are great platforms for women in business to receive encouragement, and to meet and share ideas and connections.

Anna-Marie Slot, partner at international law firm White & Case and also an AmCham Women of Influence Committee co-chair for 2013, says: "Women's organisations are helpful in providing people with tools that they can use as they see appropriate. It is useful to tell people that they can and should take control of their careers."

Emma Sherrard Matthew, global CEO of Quintessentially, and who is also on the board of The Women's Foundation, says: "Women's networks have the ability to be powerful and effective tools when supported by an organisational framework that supports gender diversity as a business imperative."

Sherrard Matthew points out that growing up among smart women also affected her outlook on life. "I am a great believer in women helping women. Having grown up in a very close relationship with my mother, two sisters and also having been to an all-girls boarding school, this has clearly had an influence and impact on my outlook on life. Over the years, I have found myself proactively reaching out and engaging smart, interesting and sassy women whom I admire and am inspired by. I enjoy working with and mentoring women, and sharing what I have learned over the years doing business."

Sandberg's message for "a truly equal world" includes one where "women ran half our countries and companies, and men ran half our homes". She acknowledges that barriers cannot be removed unless men and women change their mindset regarding gender roles, which are often conditioned from birth. "I think that it is hard to balance a successful career with fulfilling the duties of a full-time mother/housewife. Something will have to give," says Su Yin Anand, senior associate for Ince & Co.

Emma Sherrard Matthew. Photo: Jonathan Wong
"Managing both a successful career and being a caregiver requires co-operation between a couple and mutual support and understanding. So I agree that dividing household duties with one's husband is a good idea. However, this ought not to be too much of an issue in Asia, where help is readily available. The question is whether a woman is comfortable with the help being the children's primary caregiver."

Whether it is the helper or the husband, Sandberg points out that women must be willing to give up more control of the household in order for the 50/50 sharing to succeed.

Anand believes the playing field in Hong Kong is improving, thanks to people such as Sandberg and others paving the way for other women. Working in a field that is traditionally dominated by males - a litigation lawyer specialising in maritime disputes - she had some obstacles to overcome.

"I distinctly remember that one of the questions posed to me when I was applying for a training contract was whether I can swear as well as a guy. That was 10 years ago. Since then, times have changed. In Hong Kong, we have Sabrina Chao, who is the chairman of one of the big local ship-owning companies, and you see more females joining the industry on a daily basis. I believe in the two Rs - results and respect. If a woman can deliver results and garner the respect of her colleagues [male and female], there ought not be a glass ceiling. This should not come as a surprise, as I believe the same principle applies to men."

There are more companies committed to improving women's status, and The Women's Foundation works closely with many of them to improve the gender balance.

"Those companies that are starting to see real progress in the number of women in leadership positions have developed sophisticated strategies that integrate gender diversity into the business of the organisation," says Sherrard Matthew, who through The Women's Foundation has partnered with McKinsey to promote organisational best practices which support gender diversity, particularly with women's networks. "This is a key part of our work to support a pipeline of female executives and leaders in Hong Kong. "At The Women's Foundation, we have seen a proliferation of women's networks launching in Hong Kong and Asia over the last couple of years, as companies focus on ways to attract and retain female talent.

"These networks are at different stages of evolution, but most face common challenges - this is why we've decided to launch best practice guidelines for women's networks."

Balfe also points out that "gender research suggests that men are better at developing networks within organisations; whereas women build better external networks. By engaging men in the internal women's networks, this provides better visibility and sponsorship for high-potential females within their organisations."

However, Anand has doubts concerning women's networks. "If one has a strong support network at the workplace and at home, external network organisations may not be necessary," she says.

"I always hesitate in joining female industry organisations because of an innate fear that they may turn out to be feminist, male-hating organisations. I do not view my male colleagues as 'the enemy'. They are people I have to work with, just like my female colleagues. The competition with my male colleagues is no different from the competition with my female colleagues."

This article appeared in the South China Morning Post print edition as: Equalityrules

Call for more women in executive roles has reignited the equal opportunities debate