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Jaeger-LeCoultre launches Polaris watch collection during SIHH

Benedict Cumberbatch
Benedict Cumberbatch

Photo booth gives an insider’s look into the brand’s manufacturing secrets in Vallée de Joux



EVENT: Jaeger-LeCoultre Gala

WHERE: Geneva, Switzerland

Benedict Cumberbatch and Sophie Hunter
Benedict Cumberbatch and Sophie Hunter
Jing Boran
Jing Boran
Happenings: Jaeger-LeCoultre launched its latest Polaris watch collection during Salon International de la Haute Horlogerie (SIHH) in Geneva. The brand’s new ambassador, Benedict Cumberbatch, as well as friends of the brand Jing Boran, Joseph Chang, Diego Luna turned out to support.
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Breakbot spins for the party.
Breakbot spins for the party.
Milosh Bikovich
Milosh Bikovich
Diego Luna
Diego Luna
Ellie Bamber
Ellie Bamber
Geoffroy Lefebvre and Rebecca Ferguson
Geoffroy Lefebvre and Rebecca Ferguson
Richard Biedul
Richard Biedul
Joseph Chang watches with enthusiasm as an artisan demonstartes his watchmaking skills.
Joseph Chang watches with enthusiasm as an artisan demonstartes his watchmaking skills.
Mixologist Colin Field of Ritz Paris and three-star Michelin chef Mathieu Pacaud prepared the menu for the party. Guests also had fun at the photo booth which gave an insider’s look into the brand’s manufacturing secrets in Vallée de Joux through augmented reality digital application. By Vivian Chen
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Vivian Chen
In the trade since 2009, Vivian Chen is a seasoned features journalist. As the Deputy Editor of STYLE Magazine, Vivian represents the publication at various fashion and luxury events including Paris Haute Couture Week and Salon International de la Haute Horlogerie. Vivian’s beat focuses on fashion, watches and jewellery. Her story “Independent Minds” won Excellence Award for Best Feature on Timepieces at Asian Publishing Awards 2014. Vivian also manages the magazine’s social media platforms and digital content. She was invited as a keynote speaker at Facebook Ecommerce Business Summit in Shenzhen, China.