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Singapore’s pet influencers make dollars from dog photos, cashing in on social media trend
- There are a growing number of pet influencers in the city state, a trend fuelled by a rise in online shopping and pet ownership during the Covid-19 pandemic
- Some have earned thousands of dollars endorsing products ranging from vacuum cleaners to shoes – and are even represented by marketing agencies
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Agence France-Pressein Singapore
Two fluffy white terriers wearing neckerchiefs pant quietly as their owner waves a treat and snaps a photo for the dogs’ tens of thousands of Instagram followers.
They are among a growing number of pet influencers on social media in Singapore, a trend fuelled by a rise in online shopping and pet ownership during the coronavirus pandemic.
Sasha and Piper make regular appearances on their “Lomodoggies” Instagram account, often wearing matching accessories and posing for the camera with their tongues hanging out.
The pair have earned thousands of dollars endorsing products ranging from vacuum cleaners to shoes – and are even represented by an agency.
Tapping into the pet influencer boom, the company has worked with animals ranging from a cat called Brossy Meowington – with more than 50,000 followers – to a Japanese Spitz called Luna.
Sasha and Piper’s owner, Carrie Er, stumbled into the business several years ago when she started posting photos of Sasha in various costumes, playing with toys and on outings.
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