Hong Kong’s Cathay Pacific becomes largest corporate sponsor of West Kowloon arts hub in deal to fly in artworks and take artists abroad
- City’s flag carrier and arts hub announce three-year collaboration, with corporate backing welcomed by CEO of cash-strapped West Kowloon Cultural District
- Cathay CEO Ronald Lam says airline will also promote activities of the arts hub outside city to attract tourists
The pair launched the partnership on Saturday at a ceremony held at the cultural district, with Cathay Pacific becoming the exclusive travel partner of the arts hub.
Cathay CEO Ronald Lam Siu-por said the arrangement would focus on freight services, with the airline to transport artworks from mainland China and around the world to Hong Kong for exhibitions.
He added the airline was already responsible for delivering many of the works on display at the Hong Kong Palace Museum and M+.
“Many artworks have been brought to Hong Kong by Cathay Pacific cargo services from all over the world and the mainland,” Lam said. “There are also many exchanges among artists, as we help artists from all over the world to come to Hong Kong and local ones to go abroad.”
Lam said the carrier would also promote the activities of the arts hub outside the city to attract tourists.
“We are very happy to take part in the collaboration with the West Kowloon Cultural District, and in the next three years, we can finally and strongly support the development of Hong Kong’s culture and art,” he said.