Chinese-owned company Mediapro wins French Ligue 1 soccer broadcasting rights over France’s own Canal Plus
Mediapro, which is majority-owned by Chinese private equity fund Orient Hontai, won the right to screen the championship’s top 10 matches
Spain’s Mediapro, a Chinese-owned group, beat Vivendi’s Canal Plus in a crucial soccer broadcasting auction in France on Tuesday, claiming the rights to cover Ligue 1, France’s top football league, as prices boomed by close to 60 per cent.
The setback in the rights for Canal Plus’ current difficulties to grow in its native France, where it has historically built a reputation of broadcasting major soccer matches.
It also confirms the inflation of sports rights globally is not yet over and represents a dramatic entry onto France’s broadcasting stage for Mediapro, majority-owned by Chinese private equity fund Orient Hontai.
Annual broadcasting rights for the French soccer championship will reach a record of more than €1.15 billion (US$1.33 billion) over the 2020-2024 period, the head of the country’s professional soccer association, Didier Quillot, told a news conference in Paris.
This represents a 59.7 per cent jump over the previous five-year period, he said.