Opinion | China’s economic successes are reshaping the Western media narrative
Beijing’s economic strategy, technological prowess and climate policies are prompting a reassessment of the country’s media profile

My colleagues and I conducted a content analysis of major Western news outlets, tracking the frequency of keywords related to China’s economy, technology and environment between 2019 and 2025; keywords were categorised as positive, negative or neutral.
We analysed 10 major British and American news outlets – including CNN, BBC News and The New York Times. Among those outlets, nearly 70 per cent of stories covering China’s economy, technology or environment in 2019 had a negative tone, according to our research. However, by 2025, the share of negative stories dropped to around 40 per cent, along with an increase in neutral coverage across all categories and positive coverage of the economy.
This suggests a move away from a predominantly negative framing of China in Western media towards a more complex and multifaceted representation. This shift also suggests a growing recognition of China’s achievements and its role in the global economy. Several factors might explain why Western newsrooms are acknowledging these efforts.