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Censorship in China
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Computer users sit near a monitor display with a message from the Chinese police on the proper use of the internet at an internet cafe in Beijing. Photo: AP

Censorship sweep punishes deepfake app Reface and online school Xueersi in China’s latest internet crackdown

  • The latest quarterly report from the Cyberspace Administration of China details efforts to clean up apps and websites deemed inappropriate
  • The internet watchdog summoned representatives from online school Xueersi over “lowbrow videos” and “encouraging romance at an early age”

A deepfake face-swapping tool, which can superimpose anyone’s face into scenes from films, was ordered to disappear in China earlier this year, according to the country’s internet watchdog. It joins dozens of other apps and websites that have come under fire from authorities, including an online school accused of encouraging teenage romance.

In its latest progress report, the Cyberspace Administration of China said it ordered the removal of a number of apps accused of “disseminating politically harmful content”. Among them was Reface, a freemium app that can generate deepfake video clips from a single photo.

By Tuesday evening, Reface remained available in Apple’s iOS App Store in China, but it could not be found in Chinese Android app stores run by Tencent Holdings and Xiaomi.

When Reface was asked about the removal, the company said, “Reface is a socially responsible company that brings exclusively fun and joy to the community. We’re not involved in politics in any way. We stand for freedom of expression and feel sorry that someone won’t have access to our app.”

Regulators did not elaborate on the specific content that got Reface into trouble. However, social media users outside China have been circulating deepfake videos featuring the face of Chinese President Xi Jinping stitched onto the bodies of celebrities such as Miranda Kerr walking the Victoria Secret Fashion Show runway.

In China, disrespectful portrayals of the country’s leaders are often censored. This was the case with memes featuring Winnie the Pooh, the rotund cartoon bear that some people likened to Xi.
China also officially forbids the use of deepfakes and other technologies to create or share fake news.
The face-swapping app Reface lets users replace the faces of celebrities in films and other videos with anyone’s image. It relies on artificial intelligence to create what is known as deepfake media. Image: Handout

Other apps that made it onto the government blacklist were WION News and Nestia, which both contain news articles, as well as the podcast app Player FM. Email inquiries sent to the companies behind these apps were not returned by the time of publication.

Another platform that came under spotlight was Xueersi, an online tutoring school run by the New York-listed TAL Education Group. The Xueersi app was accused by regulators of showing “lowbrow videos” and “encouraging romance at an early age”. Representatives from the company were summoned by internet regulators and ordered to rectify.

While Chinese authorities maintain the country’s demanding censorship apparatus, internet platforms are required to to remove offending content themselves. Tech companies are held responsible even for content that is uploaded by users. Sensitive, offensive or illegal keywords are usually blocked automatically.

TAL Education did not respond to a request for comment. But according to a report from Hongxing News, Xueersi said it had completed all rectifications back in July.

The company was just one of more than 1,200 website operators summoned by Chinese authorities in the most recent quarter. During that time, more than 950 websites received warnings. Those were the lucky ones. More than 8,800 other sites were shut down altogether.

Closed websites include those that show news articles without relevant approval. Others were accused of spreading pornography, which is officially banned in the country. The rule is not always strictly enforced, though, because of the sheer volume of content. Also among the apps that were removed were some for gambling, another illegal activity in China.

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