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TikTok automatically tags external AI-generated content as Chinese version Douyin works on similar standard

  • TikTok says it has begun automatically labelling AIGC reposted from other services by detecting metadata tagged to the images or videos
  • Douyin has published a standard for adding labels and metadata to AIGC, but it has yet to reach industry-wide adoption in China

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The office of TikTok in Culver City, California. Photo: Reuters
Coco Fengin Beijing

TikTok’s Chinese sibling Douyin is working on technologies similar to what has been adopted by its global counterpart to automatically label artificial-intelligence-generated content (AIGC) reposted from external platforms.

TikTok announced on Thursday that it began automatically labelling AIGC from other services by detecting metadata tagged to the images or videos. The feature will soon be extended to audio, the company said.

Douyin and TikTok, both owned by Beijing-based ByteDance, have for the past year required creators to label AIGC uploaded to their respective platforms. TikTok has already been automatically labelling content created with the app’s own AI effects.

TikTok’s initiative is separate from that of Douyin, which may choose not to use the same tagging tool because the two apps target different markets, according to a person familiar with the matter.

The Douyin logo seen on a ByteDance office in Beijing,. Photo: EPA-EFE
The Douyin logo seen on a ByteDance office in Beijing,. Photo: EPA-EFE

ByteDance did not immediately respond to a request for comment on Friday.

Coco Feng
Coco Feng joined the Post in 2019, covering the technology and internet sector from the Greater Bay Area. Previously, she worked at the Post's Beijing bureau.
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