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Nvidia CEO Jensen Huang holds one of the company’s new RTX 4090 chips for computer gaming, September 20, 2022. Photo: Handout via Reuters

Tech war: Nvidia founder calls China a ‘very important’ market as AI frenzy fuels huge demand for its chips

  • Huang told the Financial Times that the Biden administration export controls on China were like having ‘our hands tied behind our back’
  • Tencent Cloud last month introduced new servers for large-scale model training, which are based on Nvidia’s less powerful H800 AI chip

Nvidia’s founder and CEO Jensen Huang Jen-hsun called China a “very important” market for the technology industry, as demand for the US company’s specialised chips explodes amid a frenzy over artificial intelligence (AI).

Huang, 60, was quoted by the Financial Times as saying that the Biden administration’s export controls that bar the company from selling its most advanced chips to one of its biggest markets is like having “our hands tied behind our back”.

The US government ban on its most advanced graphic processing units (GPUs) has impacted about a quarter of Nvidia revenues, forcing the company to tailor-make alternative, lower-end versions for Chinese clients to comply with the export rules.

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“If we are deprived of the Chinese market, we don’t have a contingency for that. There is no other China, there is only one China,” Huang was quoted by the newspaper as saying. He also said Chinese companies were starting to build their own chips to rival Nvidia’s market-leading processors used for gaming, graphics and AI applications.

Nvidia’s shares are poised to have their best day ever, with a 29 per cent surge in post-market trading after it raised its demand outlook for AI chips.

For now, China has still been buying Nvidia chips as there are few alternatives available. Tencent Cloud last month introduced new servers for large-scale model training, which are based on Nvidia’s less powerful H800 AI chip, the export-friendly version of its flagship H100. Tencent did not say how many H800 chips it purchased.

Huang was quoted as saying that China will “just build it themselves” if its companies cannot buy from US suppliers. “So the US has to be careful. China is a very important market for the technology industry,” he told the FT.

The logo of Nvidia is seen at its headquarters in Santa Clara, California February 11, 2015. Photo: Reuters

Huang’s comments come amid increasing tech rivalry between Washington and Beijing, the latter having escalated the situation on Sunday by banning the sale of some products from Micron Technology, the largest US memory chip maker, due to unspecified security risks to China’s information infrastructure operators.

The US Commerce Department rebutted the move, saying it “firmly opposes restrictions that have no basis in fact”, while some US lawmakers have called for retaliatory sanctions against China’s ChangXin Memory Technologies.

Huang’s views are echoed by other CEOs in the semiconductor industry. Peter Wennink, CEO of Dutch chip equipment maker ASML, said earlier that the US export controls could eventually push China to successfully develop its own technology in advanced chip manufacturing, and that it was “essential” to have access to the Chinese market.

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