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PUBG
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  • The Chinese gaming giant has scored the rights to turn Blue Protocol into a mobile game, following a proven formula that resulted in hits like PUBG
  • Tencent has been ramping up its gaming investments in places like Europe, Japan, and South Korea amid difficulties at home
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Slower growth is predicted in China because of the government’s rigid video game licensing process and restrictions on playing time for young gamers.

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Honour of Kings, PUBG Mobile and Genshin Impact remained the most lucrative mobile games in the world in the first quarter, but spending on video games has declined amid greater regulatory oversight in China.

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India has banned more than 270 Chinese apps since June 2020, when tensions heightened between the two countries after a deadly Himalayan border clash.

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The PUBG: Battlegrounds creator’s disappointing launch has come after Chinese state media’s latest broadside against video gaming and market leader Tencent.

Tencent has invested in 62 video game start-ups this year, double the number for all of 2020, as it tries to ward off new industry challengers and scrutiny of its investment activity.

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TikTok is the highest-earning app for the year through June 23, as Chinese apps and video games continue to benefit from shifting consumption habits during the Covid-19 pandemic.

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China’s gaming giants and newer entrants like Yoozoo are pouring money into overseas properties like Lord of the Rings, Harry Potter and Game of Thrones to attract more mobile gamers from overseas.

When it first imposed the ban, the Indian government gave the 59 apps a chance to explain their position on compliance with privacy and security requirements.

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Amid record growth in 2020, Tencent’s gaming empire is now under siege from big tech rivals and upstarts alike, with one of the hottest new games of the year circumventing Tencent’s ecosystem.

The limited launch of League of Legends: Wild Rift caused a surge of interest in game boosters, leading to friction between Chinese and overseas gamers.

PUBG Corp announced that it is launching PUBG Mobile India after the country banned the franchise’s original mobile game because it was developed by China’s Tencent.

Censoring sensitive words related to hot-button political topics in China has been standard practice for Chinese games or Western games operating in China for years.

The success of PUBG Mobile reflects the global dominance of Tencent despite the ban on Chinese apps in India over national security and data privacy concerns.

Tencent Holdings’ hit mobile game PUBG Mobile and Ant Group’s mobile payment app Alipay are among 118 Chinese mobile apps India blocked on Wednesday.

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