Indian teen launches app to build ‘self-confidence’ among youth to overcome cyberbullying, mental health issues

After being bullied herself, Anoushka Jolly launched the Kavach app to help teens deal with bullying, cyberbullying as well as mental health issues
A 2022 report found that more than one in every three Indian children had suffered racially motivated cyberbullying, as opposed to one in four worldwide

India

Sonia Sarkar

Published: 8:00pm, 3 Nov 2023

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When Indian student Anoushka Jolly was barely nine, she was bullied because of her dark skin and curly hair. Three of her peers demanded her to tie their shoelaces and clean their plates after lunch at their school in the northern Indian town of Gurgaon.

Jolly, 15, struggled to overcome the mental distress suffered until one day, on the advice of her parents, she decided to politely refuse her bullies. They stopped bothering her, and instead targeted a younger child. This time, Jolly had enough, and defended the victim.

Since then, Jolly has been standing up for many other children who faced bullying in school or online. She took her efforts up a notch last week, when she launched an app called Kavach, a comprehensive platform for children and teenagers across the world dealing with mental health issues linked to bullying, cyberbullying, racism, body-shaming, depression and addiction, as well as family and relationship issues.

Children can use this app anonymously to speak about their issues that affect their mental health

Anoushka Jolly, Kavach developer

“Children can use this app anonymously to speak about their issues that affect their mental health,” Jolly told This Week In Asia, adding that the app has many self-help materials for teenagers to deal with self-doubt, loneliness and friendships.

Jolly developed the app after meeting a group of 15 teenagers – from a host of countries including India, Pakistan and the United States – during an online course to combat cyberbullying. They helped her build the content of the app.

Alongside the app, Jolly also launched a metaverse platform for students seeking therapy. The two initiatives were launched after she secured US$100,000 in funds over two years thanks to the support of her entrepreneur father and her mother, an accountant.

Anoushka Jolly (right) poses with Indian actor Rannvijay Singha after the launch of her app. Photo: Handout

In 2018, Jolly became her school’s first anti-bullying ambassador, and formed an anti-bullying squad in Gurugram to help students file complaints and seek help from counsellors.

Four years later, Jolly received 500,000 Indian rupees (US$6,000) on a television reality show for entrepreneurs. She used that money to develop a web-based app called abskavach.com, aimed solely at countering bullying and cyberbullying. More than 20,000 students have enrolled in a bullying awareness course offered on the app.

Since 2018, Jolly has interacted with more than 2 million students across India.

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Cyberbullying is a big problem for children in India.

A 2022 report by cybersecurity firm McAfee found that more than one in every three Indian children, or 42 per cent, have suffered racially motivated cyberbullying as opposed to one in every four (28 per cent) children worldwide. Similarly, India reported the highest rate of cyberbullying involving sexual harassment at 30 per cent, which is twice the global average of 15 per cent.

Delhi-based counsellor Geetanjali Kumar said the rising use of social media has increased their exposure to cyberbullying, which eventually leads to stress and anxiety. Six out of 10 Indians between the ages of nine and 17 spend more than three hours daily on social media or gaming platforms, according to a recent national survey.

“In many cases, students threaten to share their personal pictures of dating or smoking or drug parties with the parents of their teen partners or in social media, after their break-up to teach their partners a lesson,” said Kumar, adding that not many seek help from counsellors voluntarily.

Counsellor Geetanjali Kumar believes that social media has led to an increase in bullying. Photo: Handout

Last year, when classmates of 15-year-old P.M., who prefers to use her initials, spread “hurtful rumours” about her on social media, she had no one to turn to except Jolly, who connected her with a counsellor who convinced her parents to be more empathetic.

According to P.M., the Kavach app will help adolescents build “self-confidence”, to deal with their problems.

Kumar believes that Kavach’s awareness programme about bullying may transform children from “bystanders” to “protectors” for their peers.

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