Louis Vuitton, Chanel or Prada? Plastic is passé – luxury reusable water bottles will be the must-have trend of 2020
As disposable plastics are increasingly shunned around the world – plastic straws, barely forgivable; glowsticks, an abomination! – and the government and media urge us to recycle and reduce for sustainability matters; reusable items such as water bottles, coffee cups and cutlery have become must-have items. US-based Transparency Market Research predicts the reusable water bottle industry will be worth US$1.1 billion by 2027.
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Actress Maggie Rogers carried one to the red carpet of the Grammy’s this year. So it’s no surprise high-street labels and designers are eagerly jumping on this bandwagon. Here’s a list of fashionable quenchers we think are worthy of investing:
Personal runway
Landing in Hong Kong last Christmas as a part of its Dreamscape pop-up exhibition, Prada’s first stainless steel water bottles, in semi-glossy black and matt silver finish, are capped with a screw top and a handle so you can turn any surrounding – gym, your walk to work, dog park – into a personal runway.
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Honourable deeds
Saving the environment and fulfilling our recommended eight glasses a day are honourable deeds but we can only sacrifice fashion to a certain degree, and repeating the same totes to lug around our quenchers is definitely a faux pas. Cue Louis Vuitton’s autumn-winter 2019 bottle holder. Dotted in the brand’s signature Monogram Eclipse on black leather, the 21.5cm-tall cylindrical pouch goes agape at the top via a silver-tone metal zips, both embossed with the logo. An adjustable strap ensures it complements any look.
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True opulence
Paying homage
Pay homage to Mother Earth for the bountiful H20 essential to our survival with Vivienne Westwood’s Gaia Bottle, named after the Greek primordial deity in charge of all life as we know it. Made with Italy’s 24Bottles for World Water Day in March 2019, this stainless-steel number can insulate hot liquid for up to 12 hours and cold for a full day. The exterior is awash with a matt finish and printed with the fashion designer’s hand-drawn graphic.
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Infinite possibilities
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As plastic is shunned and sustainable fashion trends, the reusable water bottle industry will be worth US$1.1 billion by 2027, according to the US-based Transparency Market Research